AI
Where AI belongs, where it does not, and who says yes.
Where you are.
What comes next.
Before you build. Before you spend. Let’s decide what matters.
We design it with you. We start with a conversation about where AI belongs in your business, where it does not, and who makes each decision. You tell us what you are trying to do and what is in the way. Then we bring you a first draft: a private page, made for you, that shows how we would think about your problem. The roadmap is yours. Run it yourself, hand it to anyone, or have us bring it to life.
The steps we take
01Audit and gaps
Where you are, and what needs to exist. Research, competitive analysis, personas, and user research.
02Strategy
How to close the gaps and reach the goal.
03Roadmap
What to build or run, in what order, and the training to run it. Bringing work in house, if that is the goal.
What we design in those steps
Any of these, from audit to roadmap.
Data
What you know about customers, and how it is organized.
Technology
The platforms, how they connect, and where spending overlaps.
Media
Paid channels and the money behind them.
Search
Being found, by search engines and AI.
Social
Organic social and community.
Email
Lifecycle, campaigns, and messaging.
Creative and content
What you make, and what you publish.
Brand
Brand strategy, naming, messaging, and visual identity.
Analytics
What to measure, and what is driving results.
Customer experience
How it feels to deal with you, start to finish.
For agencies
New business
Prospects, RFPs, and pitches with working proof.
Operations
Finance and HR: pricing the work, tracking hours, seeing the numbers, and hiring.
Working together
A one time project or a monthly retainer.