A clearer direction.
Before you build. Before you spend. Let’s decide what matters.
Start here. The consultancy designs the.cafe with you: where AI belongs in your business, where it does not, and who makes each decision.
Everything we recommend says what it is based on. The plan is yours to keep, whether we run it, build it, or you take it from here. It comes first because it decides what the agency runs and what the lab builds.
Work we do for you
Strategy and research
Knowing the market, the competitors, and the customer before deciding anything: research, personas, journey maps, content strategy, digital strategy, and the frameworks that push a question to a decision.
Our experience
What we have done. Market and competitor research with sources attached. Audience surveys and stakeholder interviews turned into personas and journey maps. Content strategies and channel plans with a clear recommendation.
What it gives you. Evidence your team can use to make decisions and brief the work.
Brand, naming, and messaging
What you stand for, what you are called, and what every page and salesperson says.
Our experience
What we have done. Brand names screened against existing trademarks. Messaging, visual identities, and brand books for a family of brands, including our own. Site copy and naming conventions that give teams a consistent starting point.
What it gives you. A clear position, consistent language, and a recognizable identity.
Marketing technology
Which platforms you need, how they should connect, and where spending overlaps.
Our experience
What we have done. Technology assessments and phased roadmaps for large brands. Email platform audits and migration plans. Platform comparisons covering media, personalization, loyalty, and offers, with the economics shown.
What it gives you. A clearer view of what to keep, what to connect, and what to stop paying for.
New business
Finding the right prospects, answering RFPs, and walking into a pitch with working proof.
Our experience
What we have done. Prospect research and meeting preparation. RFP and RFI responses with requirements checked. Working prototypes built around a prospect’s problem, supported by pitch narratives and presentation outlines.
What it gives you. Better preparation, more focused proposals, and something tangible to show.
Estimating, time, and money
Pricing the work, tracking the hours, and seeing the numbers.
Our experience
What we have done. Estimates built from an agency’s historical data, rates, and margin requirements. Revenue and hours reports for staffing decisions. Client value reports and AI cost tracking across tools and people.
What it gives you. More defensible estimates and a clearer view of capacity, cost, and margin.
Recruiting
Job definitions, structured interviews, and work samples that help you assess how someone will do the work.
Our experience
What we have done. Job descriptions, structured interviews, and work-sample assessments. Resume screening at volume. Staffing justifications drawn from operations data, with candidate communications and onboarding checklists.
What it gives you. A more consistent hiring process, with evidence behind each decision.
Capabilities we build inside your company
We can also help your team bring these capabilities in house. Start with the recurring work, the systems it depends on, and the decisions that need a person. The result is a practical plan for what to build and who will run it.
AI in your marketing operation
Working out where AI belongs in your marketing, where it does not, who says yes, and which recurring jobs should run inside it first. Then setting those up.
Our experience
What we have done. An AI operating model built and run inside our own company. An agency model covering intake, approvals, quality checks, documentation, and training. Readiness assessments that separate recurring tasks from decisions that need human judgment.
What it gives you. An ordered plan for what to build first, who owns it, and where approval belongs.
Working together
A project fee, or a monthly fee if you want us at the table on a standing basis.