Good thinking.
Put to work.
The ongoing work. The right checks. Your final say.
The agency runs the.cafe for you: the marketing work that has to happen every week, done on your accounts and in your name, with your yes on everything that goes out.
You get the finished piece, you say yes, it goes out, and the log shows what went out and when. If you say nothing, nothing goes out.
Work we do for you
Organic social media
Programs, content, community, listening, and app store presence, with the automations that keep them running every week, on every platform that matters to you.
Our experience
What we have done. Weekly programs across three platforms, with a human approving each post. Content templates, short videos, and Spanish transcreation. Publishing checks and community replies subject to approval.
What it gives you. A consistent publishing program with a clear review step and a record of what went out.
Paid media
The plan and the buying: search, social, programmatic, streaming TV, out-of-home, influencer, local listings and reviews, and direct mail, planned, run, and audited.
Our experience
What we have done. Search and social account audits with evidence attached. Media plans with budgets, measurement plans, and criteria for stopping. An approval process in which account changes are proposed, reviewed, executed, and verified.
What it gives you. A clear account of where money goes, what is working, and which changes need your decision.
Search and AI search
Being found by Google, by local search, and by the AI answer engines, and being quoted by them.
Our experience
What we have done. Full site SEO audits. An AI visibility audit that puts the same questions to five answer engines and records their answers. Ongoing citation monitoring, including an audit and improvement plan for our own site.
What it gives you. A clearer picture of how people and AI systems find and describe your business.
Email and CRM
Lifecycle programs, email campaigns, SMS and push, loyalty and offers. Platform selection, migrations, and deliverability reviews.
Our experience
What we have done. Enterprise email platform audits and migration planning. Campaign builds tested across email clients and dark mode. Subject line tests and platform comparisons for loyalty and offers.
What it gives you. A more reliable email program and better evidence for platform decisions.
Analytics, reporting, and measurement
Reporting, measurement definitions, and data checks that support business decisions.
Our experience
What we have done. Business reviews generated from client data warehouses and reporting platforms. Traffic and spend monitoring, tagging audits, and measurement frameworks. Survey research from fielding through analysis and reporting.
What it gives you. Less time assembling reports and more time deciding what the numbers mean.
Creative and content production
Words, images, video, and repeatable production processes that help your team deliver consistently.
Our experience
What we have done. Social content and short videos built from templates. Motion graphics, image generation, and photography workflows. Spanish transcreation and content systems that support a brand’s weekly output.
What it gives you. More consistent production, with a shared visual direction and room for review.
Design and user experience
Interfaces people can navigate, consistent visual direction, and accessibility considered throughout the design.
Our experience
What we have done. Design systems and brand guidelines for digital work. Navigation models, interface specifications, and accessibility requirements. Reviews of existing products, with human visual checks before release.
What it gives you. Interfaces that are easier to use and a design system your team can apply consistently.
Client service and project delivery
The relationship, the meetings, the documents, and the schedule: everything that keeps a client informed and a job on time.
Our experience
What we have done. Meeting records that capture decisions and actions. Status reports, proposals, and client value reports. Project board procedures and scheduling across time zones.
What it gives you. Clearer responsibilities, visible progress, and earlier notice when a decision or deadline is at risk.
Quality, compliance, and fact-checking
The independent checks before anything ships: proofreading and brand voice, fact verification, web and email QA with evidence, contracts and rights read and flagged for counsel, regulated claims screened.
Our experience
What we have done. Copy screened against brand and regulated-claims references. Fact-check records with sources attached. Web and email testing, plus contract and ownership issues flagged for counsel.
What it gives you. A documented review before release, with issues identified for the right person to resolve.
Capabilities we build inside your company
As we run your marketing, we can also set up the workflows your team will use in house. The priorities come from the consultancy: which jobs to automate, who approves the work, and which systems need to connect. Your accounts stay in your name. The lab handles platform setup, documentation, and training; use of the.cafe platform carries a separate monthly license.
Working together
A monthly fee. We run it, you approve it.