Media planning and buying
The plan, the budget, and the buying.
Good thinking.
Put to work.
The ongoing work, across every channel.
We run it with you, to grow revenue, share of wallet, and profit. Tell us the goal, and we work to beat it. We run it for as long as you want us to, and your team can take it over when you are ready.
The steps we take
01Plan
The goal, the budget, the calendar.
02Make and run
The work, made and running.
03Measure and improve
Reporting, analysis, modeling, testing, personalization.
What we run in those steps
Paid media
Paid search
Ads on search engines.
Shopping ads
Product ads and the feeds behind them.
Paid social
Ads on social platforms.
Programmatic and display
Banner and display ads bought by machine.
Streaming TV and online video
Ads on streaming services and video.
Digital audio
Ads on streaming audio and podcasts.
Digital out-of-home
Electronic billboards and screens.
Retail media
Ads on retailer sites and apps.
Marketplace management
Running your store on Amazon and others.
Influencers and creators
Finding, briefing, and managing creators.
Data-driven direct mail
Mail sent by data and trigger.
Search
Technical search
Making the site readable to search engines.
Search content
Pages written to be found.
Local search
Being found in a place.
AI search
Being found and quoted by AI engines.
Listings and reviews
Business listings, and answering reviews.
Digital PR
Coverage and links from other sites.
Social
Organic social
The posts and the program behind them.
Community
Answering comments and messages.
Social listening
What people are saying about you.
App stores
How your app is found and chosen.
Email and messaging
Lifecycle programs and automation
The automatic messages across a customer’s life.
Email campaigns
The sends, from build to results.
Email deliverability
Getting into the inbox and staying there.
SMS and push
Text messages and app notifications.
Loyalty and offers
Rewards programs and promotions.
Creative and content
Campaign ideas
The big idea that carries a campaign.
Design and user experience
Screens and pages people can use.
Copywriting
The words.
Images
Photos, illustration, and graphics.
Video and motion
Video, animation, and moving type.
Articles and newsletters
Long pieces people choose to read.
Podcasts
Audio shows, planned and produced.
Working together
A one time project or a monthly retainer.